Strategic marketing

Since the beginning of their economic development linked to the exploitation of the huge oil and natural gas resources, the Arab Gulf States and, by mirror effect, many South-East Asian countries, have profoundly changed their sourcing habits.

The exponential growth of needs and markets has accelerated their maturity and provided interlocutors (both institutional and private sector) with an incomparable experience which makes them today extremely professional, selective and demanding.

Faced with increasingly heterogeneous markets, increasingly dense industrial networks associated with the emergence of a network of competing companies or partners and the implementation of increasingly complex purchasing decision-making processes, it is necessary to put in place, upstream of your marketing actions, an efficient strategic marketing approach which Dune Development can help you to define, structure and implement.

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